Also, its weighted limbs, soft body and simulated beating heart, provides tactile comfort whilst mimicking a human hug – just perfect for cuddling.

HUG by Laugh ® has been developed from Cardiff University research by design researchers, engineers and health professionals, working directly with people affected by dementia and their carers. HUG is designed to be cuddled and has a beating heart within its soft body. HUG can also play specific playlists uploaded for any specific individual’s musical preferences.